What’s your elevator pitch for badges?
September 22, 2011 § 6 Comments
A lot of the early conversation from the Open Badges launch is rich with ideas we can use to strengthen the story and messaging going forward.
Are we missing a coherent ‘elevator pitch’ here that catches (some of) the nuance between credentialising achievement and ‘assessment’?
Sounds like a good idea. The Open Badges concept is meant to be bottom-up, peer-to-peer, and aimed at making assessment and recognition a lot more transparent, social and participatory. But that may not be coming across clearly enough on the front page. <Doug & others: care to help fix that?>
How can we improve our messaging around badges and the competition?
In general, it’s a good opportunity to look for gaps in the general story and message. How can we digest some of the first round of conversation, and use it to clarify the story? What else is missing? What gaps can we fill over the next several weeks?
The current Open Badges pitch:
Here’s the high-level Open Badges story as it stands now (from the OpenBadges.org front page):
What is Mozilla’s Open Badges project?
Learning today happens everywhere, not just in the classroom. But it’s often difficult to get recognition for skills and achievements that happen outside of school. Mozilla’s Open Badges project is working to solve that problem, making it easy for anyone to issue, earn and display badges across the web — through a shared infrastructure that’s free and open to all. The result: helping learners everywhere display 21st century skills, unlock career and educational opportunities, and level up in their life and work.
Stuff we should consider adding to the next version:
- The peer-based / social / bottom-up element. The stuff Doug mentions.
- The $2 million “Badges for Lifelong Learning Competition” — and the fact that you can participate in it. As an educator, designer, developer, or organization. This is of course featured prominently in the page — but would be good to explicitly include in the project description right now.
- The “who.” Who is this for? Who is the primary audience / users / customer for Open Badges software — online courses? Schools? (The short answer is “anybody,” since it’s 100% free, open source, and available to anyone to pick up and start using. But saying “anybody and everybody” isn’t that helpful to readers.)
How could we make the Open Badges and competition story story and front pages clearer? Please share ideas as comments on this thread. We’ll also be chatting about this in each Monday’s Mozilla Drumbeat call — which of course are open to all. So let’s talk.